![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/2bc7017a-9269-4963-ac2d-a2bcac47b13b_rw_3840.jpg?h=57231ec3335c220a61cd51ccaafee11c)
HOME BY ANTHROPOLOGIE IS A SUB-BRAND SOLELY DEDICATED TO THE STORE'S FURNITURE PRODUCTS. IT RESONATES WITH ANTHROPOLOGIE'S OVERALL BRAND, WHILE AIMING FOR THE AUDIENCE TO FEEL WELCOME, COMFORTED, AND KNOWN.
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/feba420e-3a2f-4f64-a041-9017a65a25c5_rw_1920.png?h=ce9a415f6fa05dd0b1d1214c22a55d0b)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/e6df4ad1-3467-4a24-8bca-9880c9c31aee_rw_3840.jpg?h=e3234b092d29f6ab562f8226086e4761)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/76d2ed54-76f9-4a4a-9465-561cc0e73c9b_rw_3840.jpg?h=068859a84e80289d2822a965865c62a8)
This campaign's target audience is people who have just graduated college, are commuting to big cities for work, and are searching for a place to call home (along with their individual identity). These 3 aesthetics are sub-styles of Anthropologie's whole audience. I took inspiration from 'aesthetics,' horoscopes, and the many personality quizzes 20-somethings frequent to find themselves.
TOUCHPOINTS
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/55a5167a-c5cf-457b-a1f6-e3bc63da4fd0_rw_3840.jpg?h=ebc72ccd5e4884cb618650a0a2fba9ae)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/b2ee5d9e-02a5-4eb2-90ff-355cfc823756_rw_1200.gif?h=61fb08c6ec2521ead874c28d29e7c07c)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/b394f928-e8ad-4422-a261-e8f5c1c1ef66_rw_1200.gif?h=80da4e4b4d0686508082916df3ead2bc)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/a3364777-8ebd-4998-99b0-ae490f3b3c35_rw_1200.gif?h=9308756541a56123c62bcb6e3b8576ed)
Fitting rooms decked out with Anthropologie furniture matching the three aesthetics will have a touch screen mirror to lead consumers to the style quiz. Results and a QR code will lead to mobile experiences.
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/4ba79b8b-0c75-4e6d-8250-8f42971c3492_rw_3840.jpg?h=657a342fb7b3ea5924b6eed877bd7edf)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/5ce5110a-45c0-4f34-938a-436d7fb97824_rw_3840.jpg?h=c9d905f483d465eefcc0464cf1bd539a)
EXPERIENTIAL
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/b996fed3-046d-4550-8b9c-ecf064d5ea75_rw_3840.jpg?h=77f42c28ab8237d0659d2e3059acf228)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/5513b976-ea8e-417a-8b43-68714945875b_rw_1920.png?h=0bdd9314c9fd356eec122e1d74d79526)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/43fc9b8c-7e83-40c0-af54-02cc10dc6974_rw_3840.jpg?h=4943ebe2ee11ddc33b657c00b5742319)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/21c7f8c8-2db0-4874-af96-d814ebc3920d_rw_3840.jpg?h=0db01f7fefe44df5c37923b9a429a563)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/d4107843-fc55-4b88-b855-82dd822d8f95_rw_3840.jpg?h=2d0ac3075a17c92d9d457c3cfdf93abb)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/5832fd6b-b3ae-4e34-a5a3-3e154acf8ad9_rw_1920.png?h=ebf855d75d9ee8f4b45db97fd9963149)