NOVI'S TOOLKIT
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/9c320e02-4879-4e50-8c87-07f53dadafdb_rw_3840.png?h=9f21fc6c1dae1bb9b7c22e73ecc134d3)
BEFORE: Original branding for Novi
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/5bb4ffb7-ad62-4446-bfc8-089a2e281215_rw_1200.png?h=6551737329f7c866876eafd2e0fce08b)
AFTER: New branding for Novi
PACKAGING
![Milk Chocolate](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/a3e7e034-4dc9-4d6d-b495-a9fa915e1259_rw_3840.png?h=b77ad2c8a4a741fe496c607770940bb9)
Milk Chocolate
![White Chocolate](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/463ee9ed-7997-4e8a-8476-6b0dbf118a3f_rw_3840.png?h=ae9ec799c6f48162031b43ce9687430b)
White Chocolate
![Dark Chocolate](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/d4c61790-55ad-4400-b453-2e22cfb21778_rw_3840.png?h=73beb505a30f9e3d333d46d0a9c81b49)
Dark Chocolate
![Chocolate Hazelnut Spread](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/44292b58-dbe4-4cfe-beb3-2f9370863712_rw_3840.png?h=9f0f7e34e115712f31529dff94cc2c90)
Chocolate Hazelnut Spread
![Milk Chocolate Hazelnut](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/45e35fe9-1d7f-4c59-8063-1feced035315_rw_3840.png?h=17ec430588ea194496beb01e678a11a7)
Milk Chocolate Hazelnut
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/77f8c368-9c3d-4dda-9b23-e695cf65739f_rw_3840.png?h=28baf097f515c27db5de276084a948e6)
![Milk Chocolate with Cereal Crunch](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/c340ac9b-f7a2-4eb4-ac27-678cb5dc0801_rw_3840.png?h=5807ceb75c6fede475beba2a7590f5ea)
Milk Chocolate with Cereal Crunch
![Milk Chocolate with Rice Crunch](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/13dbc5eb-d2ce-4302-8109-d2fab704b607_rw_3840.png?h=265ddac3c14b34183834d508cc3d16fd)
Milk Chocolate with Rice Crunch
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/b38caae6-7ec5-4b5e-9618-1f749a12451a_rw_1920.png?h=3d8caad7ffeab9dd36d7aab32ef9fbf7)
Custom triangular chocolate chunks further emphasize the Novi brand and its strong, triangle symbol.
BRAND COLLATERAL
![Business Cards](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/feed237c-e3d0-488c-9ee0-606a74f06eae_rw_1920.png?h=7019bed52a7cb5633ceab810fb92de88)
Business Cards
![Brand Vehicle](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/17940237-f822-4364-bb00-c6f0f284eeee_rw_3840.png?h=9bde13e1c163aa51b33594a69f12291f)
Brand Vehicle
SOCIAL MEDIA & WEBSITE
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/be6f80dc-118e-4dc6-a5ce-cea292cd762c_rw_1920.png?h=cc8edfad594ab5a965f7fe31d3beba04)
![Website Landing Page](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/80288fb5-c810-4701-b314-2d9bb2bd3195_rw_1920.png?h=74c328985f96e7d496960862e21e3ad3)
Website Landing Page
![Products Page](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/433008a3-2133-4ca0-9763-5debf27ff9cc_rw_1920.png?h=292b65de21e2795a8cc43e675ff9eb42)
Products Page
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/dc176366-eba5-4070-a766-a4f57a8be374_rw_3840.png?h=e368a79ee3a1452aa38dc8dc74726cce)
BRAND EXTENSION
Exploring Novi's brand opportunity and how they could reach new audiences, I created a Novi Chocolate Liqueur line and a Novi cosmetic line. The cosmetics would be derived from the cocoa they carefully harvest to utilize their materials to their full potential.
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/e488b48d-aab8-4f6d-80e9-f8d5adcc817e_rw_1920.png?h=9331c2d07cec372089866db21256196c)
![](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/2361551e-8eb0-41d2-9e66-d07adff25caf_rw_1920.png?h=d68c163ca5590654c2df97ee37b66251)
BEFORE & AFTER
![BEFORE: Old Brand Composite](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/75b35df2-814c-4cbd-add5-062783a490c3_rw_1920.png?h=ac5b499aaa894376540c29ccc54ea146)
BEFORE: Old Brand Composite
![AFTER: New Brand Composite](https://cdn.myportfolio.com/4275b2ac-3697-4a09-a409-2ecb53395d24/266aef6f-06c8-4484-8034-74fe48a82232_rw_1920.png?h=d827afcf835647a19b6c3583e886014c)