Novi Cioccolato

While studying abroad in Rome, we were tasked with rebranding a local Italian brand. As a chocolate addict I chose the delicious and trusted Novi.

NOVI'S TOOLKIT

BEFORE: Original branding for Novi

AFTER: New branding for Novi

PACKAGING

Milk Chocolate

White Chocolate

Dark Chocolate

Chocolate Hazelnut Spread

Milk Chocolate Hazelnut

Milk Chocolate with Cereal Crunch

Milk Chocolate with Rice Crunch

Custom triangular chocolate chunks further emphasize the Novi brand and its strong, triangle symbol.

BRAND COLLATERAL

Business Cards

Brand Vehicle

SOCIAL MEDIA & WEBSITE

Website Landing Page

Products Page

BRAND EXTENSION

Exploring Novi's brand opportunity and how they could reach new audiences, I created a Novi Chocolate Liqueur line and a Novi cosmetic line. The cosmetics would be derived from the cocoa they carefully harvest to utilize their materials to their full potential.

BEFORE & AFTER