NOVI'S TOOLKIT

BEFORE: Original branding for Novi

AFTER: New branding for Novi

PACKAGING
Milk Chocolate
Milk Chocolate
White Chocolate
White Chocolate
Dark Chocolate
Dark Chocolate
Chocolate Hazelnut Spread
Chocolate Hazelnut Spread
Milk Chocolate Hazelnut
Milk Chocolate Hazelnut
Milk Chocolate with Cereal Crunch
Milk Chocolate with Cereal Crunch
Milk Chocolate with Rice Crunch
Milk Chocolate with Rice Crunch

Custom triangular chocolate chunks further emphasize the Novi brand and its strong, triangle symbol.

BRAND COLLATERAL
Business Cards
Business Cards
Brand Vehicle
Brand Vehicle
SOCIAL MEDIA & WEBSITE
Website Landing Page
Website Landing Page
Products Page
Products Page
BRAND EXTENSION
Exploring Novi's brand opportunity and how they could reach new audiences, I created a Novi Chocolate Liqueur line and a Novi cosmetic line. The cosmetics would be derived from the cocoa they carefully harvest to utilize their materials to their full potential.
BEFORE & AFTER
BEFORE: Old Brand Composite
BEFORE: Old Brand Composite
AFTER: New Brand Composite
AFTER: New Brand Composite

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